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Scott Abel is an American content strategist,[1] conference organizer and author. He is the founder of The Content Wrangler, a San Francisco-based digital media company that helps organizations adopt reusable intelligent content technologies and strategies.[2] He currently produces and hosts the Information Development World conference.[3]

Intelligent Content Conference[]

In 2014, Joe Pulizzi's Content Marketing Institute acquired the Intelligent Content Conference, a large North American content management event founded by The Rockley Group and co-produced with Scott Abel.[4] In 2016, UBM plc acquired the Content Marketing Institute for $17.6 million.[5]


  • Rockley, Ann; Cooper, Charles; Abel, Scott (2015). Intelligent Content: A Primer. Laguna Hills, CA: XML Press. ISBN 978-1937434465.
  • Abel, Scott; Bailie, Rahel (2014). The Language of Content Strategy. Laguna Hills, CA: XML Press. ISBN 978-1937434342.


  1. Feldman, Barry (December 16, 2015). "How Content Creators Burn Money: An Interview with Strategist Scott Abel". Retrieved 2017-07-14.
  2. "About The Content Wrangler". July 15, 2017. Retrieved 2017-07-15.
  3. "Scott Abel « Information Development World". July 15, 2017. Retrieved 2017-07-15.
  4. Cho, Janet (June 26, 2014). "Joe Pulizzi's Content Marketing Institute acquires Intelligent Content Conference". Retrieved 2017-07-14.
  5. Nicastro, Dom (June 1, 2016). "UBM Acquires Content Marketing Institute for $17.6M". Retrieved 2017-07-14.