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Latest revision as of 10:30, 17 November 2020

Aaron Smith is an Australian entrepreneur and founder of, KX Pilates, a pilates fitness franchise.[1][2]

Smith came across a dynamic style of pilates while living and working in London and decided to return to Australia to open his first studio. Despite being $20,000 in debt, he founded KX Pilates in 2010 with the help of guarantor signature from his father on his first business loan. Currently the business turns over $20 million and has over 50 locations in Australia.[3]

In September 2018 KX Pilates launched its first international studio in Jakarta, Indonesia.[4] In November 2018 Smith stepped down as CEO to focus on brand strategy and international expansion.[5]


  1. Kimmorley, Sarah (5 June 2015). "This fitness brand is changing everything you thought you knew about gym classes". Business Insider.
  2. Hendy, Nina (28 October 2018). "10 ways to free up time to grow your business". The Age.
  3. "How Aussie founded a multimillion-dollar fitness franchise". 20 September 2018.
  4. D'Mello, Christine (31 December 2018). "From $20,000 in debt to turning over $20 million". The Sydney Morning Herald.
  5. "Entrepreneur steps down as CEO of KX Pilates". Dynamic Business. 13 November 2018.